Why We Built This

Branding is powerful and strangely gatekept. Agencies guard the process, tutorials skim the surface, and AI spits out cookie-cutter shit that misses the mark. Most people are left patching things together, never quite reaching a brand that feels whole.

Branding is powerful and strangely gatekept. Agencies guard the process, tutorials skim the surface, and AI spits out cookie-cutter shit that misses the mark. Most people are left patching things together, never quite reaching a brand that feels whole.

Branding is powerful and strangely gatekept. Agencies guard the process, tutorials skim the surface, and AI spits out cookie-cutter shit that misses the mark. Most people are left patching things together, never quite reaching a brand that feels whole.

We built The Class to change that: to make branding transparent, teachable, and human again.

We built The Class to change that: to make branding transparent, teachable, and human again.

We built The Class to change that: to make branding transparent, teachable, and human again.

Who This is For

The Designer

studio owner

Maybe you’re a freelance creative or studio owner who wants to sharpen your craft, create your own brand identity, and practice design in a space that values clarity and feedback.

The Designer

studio owner

Maybe you’re a freelance creative or studio owner who wants to sharpen your craft, create your own brand identity, and practice design in a space that values clarity and feedback.

The Designer

studio owner

Maybe you’re a freelance creative or studio owner who wants to sharpen your craft, create your own brand identity, and practice design in a space that values clarity and feedback.

The Business Owner

Launching or Rebranding

You’ve got a product, shop, or service ready to meet the world. You need a brand that’s more than a logo - one that captures your story and resonates with your audience.

The Business Owner

Launching or Rebranding

You’ve got a product, shop, or service ready to meet the world. You need a brand that’s more than a logo - one that captures your story and resonates with your audience.

The Business Owner

Launching or Rebranding

You’ve got a product, shop, or service ready to meet the world. You need a brand that’s more than a logo - one that captures your story and resonates with your audience.

The Coach / Creative Entrepreneur

service provider

You’re launching or scaling services, craving clarity and structure in how you present yourself. You’re ready to build a brand that feels aligned, embodied, and professional.

The Coach / Creative Entrepreneur

service provider

You’re launching or scaling services, craving clarity and structure in how you present yourself. You’re ready to build a brand that feels aligned, embodied, and professional.

The Coach / Creative Entrepreneur

service provider

You’re launching or scaling services, craving clarity and structure in how you present yourself. You’re ready to build a brand that feels aligned, embodied, and professional.

The Multi-Hyphenate

artist

You do a little bit of everything and you’re ready to thread it all together under a cohesive brand that lets you share your work clearly.

The Multi-Hyphenate

artist

You do a little bit of everything and you’re ready to thread it all together under a cohesive brand that lets you share your work clearly.

The Multi-Hyphenate

artist

You do a little bit of everything and you’re ready to thread it all together under a cohesive brand that lets you share your work clearly.


This isn’t a course: it’s a practice. A space to learn, make, and bring
your brand into the world with intention.


This isn’t just another course.
It’s an investment in your ability to create, communicate,
and bring your brand into the world with clarity.


See the full curriculum:
(Each homepage image opens a deeper layer — click through to explore.)


See the full curriculum:
(Each homepage image opens a deeper layer:
click through to explore.)

You’ll walk away with:

01.

A finished brand identity

logo, type, color, and marks that are truly yours.

02.

a recyclable process

if you need to evolve your brand later.

03.

confidence

that only comes from practice + critique.

04.

A community of creatives

who see your work, push you further, and remind you you’re not doing this alone.

You’ll walk away with:

01.

A finished brand identity

logo, type, color, and marks that are truly yours.

02.

a recyclable process

if you need to evolve your brand later.

03.

confidence

that only comes from practice + critique.

04.

A community of creatives

who see your work, push you further, and remind you you’re not doing this alone.