Brand Identity
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Class Content
For the next 3 weeks, we shift from collecting into creating. This is where strategy and creative direction start taking actual shape. We’ll sketch, test, experiment, make weird little things, follow instincts, and pressure test ideas through typography, logos, color, imagery, hierarchy, and all the tiny decisions that make a brand feel like itself. Less overthinking, more making.
© Brand Identity
Week 7: Identity
Lesson:
Turn your ideas into something people can actually see. Logos, color, typography, and the supporting elements, this is where it starts to click visually.
The Doing:
Playyyyyy baby. Make a mess. Try the weird version. Push things too far on purpose. Follow instincts, pressure test ideas, and see what keeps pulling you back in. This round is about exploration, not perfection.
Share:
Lean on us. Ask questions. Request a tutorial if you hit a wall. Share your work, get feedback, and use the community as an extra set of eyes.