Brand Identity
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Class Content
Over the next four weeks, we shift from collecting into creating. We’ll cull references, identify the “handlebars” steering the direction, and turn strategy into something people can actually see. Through logos, typography, color, imagery, layout, and all the tiny decisions that make a brand feel like itself, we’ll experiment, refine, and build the whole damn system.
© Brand Identity
Week 7: Identity
Lesson:
Move from ideas into identity. We’ll explore, pressure test, and refine each piece until the brand begins clicking together as a whole.
The Doing:
Playyyyyy, baby. Make a mess, try the weird version, push things too far, and follow what has real energy. Then pin it all up, test it across real applications, and strengthen anything that feels like it’s off doing its own thing.
Share:
Bring your directions, experiments, and evolving identity system to the group for feedback and fresh eyes. Ask questions, request tutorials, and let us help spot what you’re too deep in the sauce to see. Week 9 is a quieter bi-week for playing, refining, or stepping back to let things marinate.