Brand Identity
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Class Content
Identity is where intuition starts to react to the groundwork of strategy and creative direction. It's the perception that's ignited once parameters are set. Here, intuition gathers from the foundations that you've set and translates it into form: logo, submarks, typography, color, art direction, and hierarchy. Turning the threads into something concrete — a visual language that others can instantly recognize and feel.
© Brand Identity
Week 6-7: Identity
Lesson:
Turn your ideas into something people can actually see. Logos, color, typography, and the supporting elements, this is where it starts to click visually.
The Doing:
Build your visual world piece by piece. Refine, adjust, test. Stay close to your strategy as the system begins to feel cohesive and unmistakably yours.
Share:
Present your identity work and refine it through critique. This is where good becomes strong.