Brand Identity
(week 5 - 7)
(week 5 - 7)
(week 5 - 7)
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Class Content
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Class Content
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Class Content
Identity is where intuition starts to react to the groundwork of strategy and creative direction. It's the perception that's ignited once parameters are set. Here, intuition gathers from the foundations that you've set and translates it into form: logo, submarks, typography, color, art direction, and hierarchy. Turning the threads into something concrete — a visual language that others can instantly recognize and feel.
Identity is where intuition starts to react to the groundwork of strategy and creative direction. It's the perception that's ignited once parameters are set. Here, intuition gathers from the foundations that you've set and translates it into form: logo, submarks, typography, color, art direction, and hierarchy. Turning the threads into something concrete — a visual language that others can instantly recognize and feel.
Identity is where intuition starts to react to the groundwork of strategy and creative direction. It's the perception that's ignited once parameters are set. Here, intuition gathers from the foundations that you've set and translates it into form: logo, submarks, typography, color, art direction, and hierarchy. Turning the threads into something concrete — a visual language that others can instantly recognize and feel.
© Brand Identity
© Brand Identity
© Brand Identity
Week 5-7: Overview
Lesson: Turn your ideas into something people can actually see. Logos, color, type, and the supporting elements. It is where things start to click.
Crafting: Build out your visual world piece by piece until it starts to feel like your brand.
Share: Share your identity work and refine it through critique.
Week 5-7: Overview
Lesson: Turn your ideas into something people can actually see. Logos, color, type, and the supporting elements. It is where things start to click.
Crafting: Build out your visual world piece by piece until it starts to feel like your brand.
Share: Share your identity work and refine it through critique.
Week 5-7: Overview
Lesson: Turn your ideas into something people can actually see. Logos, color, type, and the supporting elements. It is where things start to click.
Crafting: Build out your visual world piece by piece until it starts to feel like your brand.
Share: Share your identity work and refine it through critique.