Identity Check-in
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Class Content
A week to pin everything up on the wall and squint at it a little. Does it actually feel like the same brand across the board or are some pieces off doing their own thing? We’ll zoom out, pressure test the system, and make sure the whole world is starting to click together instead of just being a bunch of pretty little islands.
© Identity Check-in
Week 10: Identity
Lesson:
Zoom out. This week is less about making more and more about seeing the system as a whole. What’s working together? What’s fighting each other? What feels unmistakably “it”?
The Doing:
Pin it all up. Pressure test your identity across mockups, layouts, social posts, packaging, web, whatever makes sense for your brand. Look for consistency, tension, weak spots, and opportunities to tighten things up. Sometimes a logo looks great until it we realize it doesn't scale. This is the week for noticing that.
Share:
Share your designs with the group for feedback and fresh eyes. What feels cohesive? What feels disconnected? What keeps standing out in a good way and what’s pulling focus? Use the community to help spot patterns you’re too deep in the sauce to see anymore.