Strategy

(week 2-3)

(week 2-3)

(week 2-3)

Class Content

Class Content

Class Content

Strategy is structure for play™ (JK, it's not trademarked. But if strategy had a bumper sticker, this would be it). It’s how you translate instinct and research into clarity; the map before the moodboard. This is where we get honest about who you’re for, why you exist, and what you’re really trying to say. Like the Sea Urchin's shell, strategy gives shape to the wild thing inside. Structure lets creativity breathe.

Strategy is structure for play™ (JK, it's not trademarked. But if strategy had a bumper sticker, this would be it). It’s how you translate instinct and research into clarity; the map before the moodboard. This is where we get honest about who you’re for, why you exist, and what you’re really trying to say. Like the Sea Urchin's shell, strategy gives shape to the wild thing inside. Structure lets creativity breathe.

Strategy is structure for play™ (JK, it's not trademarked. But if strategy had a bumper sticker, this would be it). It’s how you translate instinct and research into clarity; the map before the moodboard. This is where we get honest about who you’re for, why you exist, and what you’re really trying to say. Like the Sea Urchin's shell, strategy gives shape to the wild thing inside. Structure lets creativity breathe.

© Strategy

© Strategy

© Strategy

Week 2-3: Overview

Lesson: Learn what strategy is and why it’s the backbone of every brand.
The Doing: Distill your brand’s values, audience, and goals into a clear framework.
Share: Present your strategy, get feedback, and see how others approach the same challenge.


Week 2-3: Overview

Lesson: Learn what strategy is and why it’s the backbone of every brand.
The Doing: Distill your brand’s values, audience, and goals into a clear framework.
Share: Present your strategy, get feedback, and see how others approach the same challenge.


Week 2-3: Overview

Lesson: Learn what strategy is and why it’s the backbone of every brand.
The Doing: Distill your brand’s values, audience, and goals into a clear framework.
Share: Present your strategy, get feedback, and see how others approach the same challenge.


Foundations

Creative Direction

Foundations

Creative Direction

Foundations

Creative Direction