Strategy
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Class Content
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Strategy is structure for play™ (JK, it's not trademarked. But if strategy had a bumper sticker, this would be it). It’s how you translate instinct and research into clarity; the map before the moodboard. This is where we get honest about who you’re for, why you exist, and what you’re really trying to say. Like the Sea Urchin's shell, strategy gives shape to the wild thing inside. Structure lets creativity breathe.
© Strategy
Week 2: Overview
Lesson:
Learn what strategy actually is and why it’s the backbone of every brand worth building.
The Doing:
Distill your brand’s values, audience, positioning, and goals into a clear, cohesive framework you can stand on.
Share:
Present your strategy, receive feedback, and see how others interpret the same challenge because clarity sharpens in community.