Strategy CD

(week 4)

(week 4)

Class Content

Where we bridge thinking with seeing. We’ll tease in visuals in a low-pressure way, stretching associative thinking and gut-checking instincts against the strategy. We’ll start to pull back the curtain on how we approach creative direction inside the studio, plus a few fun technical tutorials along the way.

© Strategy → CD

Week 4: Bridging Strategy → Creative Direction

Lesson:
Bridge thinking with seeing. This is where strategy stops living on the page and starts informing what you create.

The Doing:
Use your strategy as your compass as you head into the visual sea, letting it guide what you pull in and what you don't pull in.

Share:
Practice articulating your strategy clearly and confidently. If you can explain it, you can design from it.

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Creative Direction