Bi-Week

(week 6)

(week 6)

Class Content

A pause to question, refine, and sharpen your direction before moving into identity. We'll have an open studio call for questions, depth, and checking in.

© Bi-Week

Week 6: Bi-week

Lesson:
pause to question, refine, and sharpen your direction before moving into identity. We’ll look for recurring threads, gaps, and tension points before making things more concrete.

The Doing:
Refine your Creative Direction deck. Cull what’s not serving, strengthen what is, and annotate your thinking so the strategy stays connected to the visuals.

Share:
Open studio week. Bring questions, sticking points, discoveries, or things you can’t stop thinking about. We’ll use the live call for critique, conversation, and gut-checking direction before moving into identity.










Creative Direction

CD → Brand Identity